Technical vs Creative in the uses of Surround Sound

"What are the benefits of surround sound technologies in relation to television and film audio outputs?"

This is the point in which my research report title is at. It will most likely change in the coming weeks to be a little more specific to a certain area:

Technical application of the technology and how it works; this could include the industry standard for implementing it in public spaces (and recommended home setup), the more scientific view on how it works and human perception (certainly with new technology arising to reduce the number of speakers required)...

or

Creative application. This would look at how surround sound technology is used in a creative manner; this would be in terms of sound design for film and television (enhancing the virtual reality experience of the viewer) and also look at wider applications not directly linked to film and television sound design. This would be something such as acousmatic and electroacoustic music where more than two speakers are used to creative a sonic image. It could be argued that this in itself is a form of sound design as opposed to musical composition...however that is a different argument altogether (for the record, music is often commonly defined as "organised sound".....thus the previous statement can be critically analysed, but somewhat typically the term "organised sound" can then equally be discussed and argued at length)


Ultimately, which one is more beneficial when coming to implement my final project?
This will be answered in time...